Browsing Faculty of Business School by Subject "Impulse Buying Intention"
Now showing items 1-1 of 1
-
ANALISIS PENGARUH NOVELTY, PRAISE FROM OTHERS, FUN, ESCAPISM DAN SOCIAL INTERACTION TERHADAP IMPULSE BUYING INTENTION MELALUI HEDONIC SHOPPING MOTIVATION PADA KONSUMEN SHOPEE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-06)The rapid development of technology becomes an opportunity for companies to grow their business. One of the most useful technological innovations is the internet. With the internet, companies can sell their products ...