Search
Now showing items 1-1 of 1
ANALISIS PENGARUH FAKTOR USABILITY, PRODUCT QUALITY, USER VALUE TERHADAP BRAND EQUITY MELALUI CUSTOMER EXPERIENCE PADA PENGGUNA iPHONE X DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-03)
Technology smartphone that continues to grow rapidly to become number one in the technology industry’s world. iPhone is one of smartphone brands that has high value market share and high interest of consumers. In 2017, ...