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ANALISIS PENGARUH ENTERTAINMENT, INFORMATION, IRRITATION, PERSONALIZATION, DAN LOCATION TERHADAP REPURCHASE INTENTION MELALUI ADVERTISEMENT VALUE, ADVERTISING ATTITUDE, DAN BRAND ATTITUDE PADA IKLAN INDOMIE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-07-05)
Nowadays the era in which all forms of necessity of life can be fulfilled easily and quickly, because now we are in an age where all forms of technology have been created. Here people can do things more easily, including ...
ANALISIS PENGARUH PERCEIVED QUALITY, PERCEIVED RISK, PERCEIVED VALUE, PERCEIVED PRICE, ADVERTISEMENT, PACKAGING, STORE IMAGE, CONSUMERS’ ATTITUDE TERHADAP REPURCHASE INTENTION PADA PRODUK - PRODUK VALUE PLUS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-09)
The development of retail business in Indonesia is growing fast. As time
goes by, the income, the population and the urbanization in society are increasing,
the level of strong optimism’s consumer become a demand wheel ...
ANALISIS PENGARUH PERCEIVED QUALITY, BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY KEPADA PELANGGAN APPAREL NIKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-01-24)
Business competition in sports is expanding to lifestyle businesses such as Nike
Apparel in Indonesia, especially Surabaya. Companies that develop by creating
variants that combine Sport and Lifestyle more and more. This ...
ANALYSIS OF TRUSTWORTHINESS, FAMILIARITY AND EXPERTISE THROUGH FESTIVAL BRAND AWARENESS, PERCEIVED QUALITY AND FESTIVAL BRAND IMAGE TOWARDS FESTIVAL BRAND LOYALTY ON MARKET WORLD IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-06)
The purpose of this research is to reveal whether Festival Authenticity has
the effect on Loyalty to Festival through Festival Quality, Festival Value and
Satisfaction with Festival on Market World in Surabaya, which is ...
PENGARUH ADVERTISING SPENDING, ATTITUDES TOWARD ADVERTISEMENT, DAN MONETARY PROMOTIONS, TERHADAP BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, DAN PURCHASE DECISION PENGGUNA APLIKASI OVO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-30)
Financial technology (fintech) has advantages over conventional banks. Leaner organizational structure and dynamic penetration power, making Fintech move faster and more agile than conventional banks. Fintech offers new ...
ANALISIS PENGARUH STORE IMAGE, PRODUCT SIGNATURENESS, QUALITY VARIATION, TERHADAP PERCEIVED QUALITY DAN REPURCHASE INTENTIONPELANGGAN VALUE PLUS HYPERMART DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-18)
The growth of the retail business in Indonesia shows a significant number.
In this case, requires retail companies to be able to meet customer needs and
adjust customer desires so that the company must be able to detect ...
ANALISIS STORE IMAGE TERHADAP REPURCHASE INTENTIONS MELALUI PERCEIVED QUALITY, TRUST IN PRIVATE LABEL, DAN PERCEIVED VALUE PADA KONSUMEN PRIVATE LABEL INDOMARET SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-02)
Market is classified into two types, traditional and modern. Traditional market is a place where sellers and buyers meet and are characterized by direct buyer seller transactions and usually a bargaining process. As the ...
ANALISIS PENGARUH FAKTOR PERFOMANCE, RELIABILITY, DURABILITY, SERVICEABILITY, AESTHETHICS, CONFORMANCE OF SPECIFICATION, PERCEIVED QUALITY TERHADAP REPURCHASE INTENTION PADA PENGGUNA OPPO Find X DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-30)
The development of technology leads to digital and mobile. Now the existence of a smartphone can replace everything. Smartphones are one of the needs of modern society. Smart phones are very important for us because they ...