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ANALISIS PENGARUH ENTERTAINMENT, INFORMATION, IRRITATION, PERSONALIZATION, DAN LOCATION TERHADAP REPURCHASE INTENTION MELALUI ADVERTISEMENT VALUE, ADVERTISING ATTITUDE, DAN BRAND ATTITUDE PADA IKLAN INDOMIE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-07-05)
Nowadays the era in which all forms of necessity of life can be fulfilled easily and quickly, because now we are in an age where all forms of technology have been created. Here people can do things more easily, including ...
ANALISIS PENGARUH PERCEIVED QUALITY, PERCEIVED RISK, PERCEIVED VALUE, PERCEIVED PRICE, ADVERTISEMENT, PACKAGING, STORE IMAGE, CONSUMERS’ ATTITUDE TERHADAP REPURCHASE INTENTION PADA PRODUK - PRODUK VALUE PLUS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-09)
The development of retail business in Indonesia is growing fast. As time
goes by, the income, the population and the urbanization in society are increasing,
the level of strong optimism’s consumer become a demand wheel ...
THE INFLUENCE OF COUNTRY OF ORIGIN TO PURCHASE INTENTION THROUGH BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON TOYOTA CAR AT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-17)
This research purpose are proving the relationship of Country of origin affect brand image, Country of origin affect perceived quality, Country of origin affect perceived price, Perceived quality affect brand image, Perceived ...
THE EFFECT OF PERCEIVED QUALITY, PERCEIVED VALUE, PERCEIVED PRICE, BRAND IMAGE, TRUST, AND FAMILIARITY TOWARDS CONSUMERS’ REPURCHASE INTENTION OF IPHONE USER IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-20)
The technology and telecommunication industry in Indonesia has grown very rapidly since the 21st
century, not only in Indonesia, but also the whole world is experiencing rapid technological growth. Indonesia
also is one ...