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PENGARUH PERSONAL INNOVATIVENESS, SELF EFFICACY, PERCEIVED SECURITY, PRIVACY CONCERN DAN PRODUCT INVOLVEMENT TERHADAP INTENTION TO ONLINE HOTEL PURCHASE MELALUI ATTITUDE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2015-04-29)
Technology innovation on the internet has influences in all areas of business
including hospitality business sectors. Ease of purchase online and many factors that
influence attitude to purchase online. Studies on the ...