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ANALYSIS OF MARKETING MIX TOWARD BUYING DECISION IN CITIHUB TUNJUNGAN, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-16)
In order to attract consumers, there is a process called consumers’ buying
decision, as the process for deciding what kind of product or service that consumers
are really going to buy with resources that they have. This ...