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ANALISIS PENGAITUH CONSAMER KNOWLEDGE, P RI C E C O N S C I OU,SIfl?,S^S, DAN P RO D U C T I N VO L VE M E N T TERHADAP IMPALSE BAYING MELALUI MEDIASI IMPULSE BUYING TENDENCY PADA SILVERQUEEN DI HYPERMART CITY OF TOMORROW SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)
In Indonesia, the national snack market pontential has huge potential because the level of private consumption growth in Indonesia has been increased compared to normal conditions. Snack market recorded positive growth ...
EMPAT ANOMALI MUSIMAN PADA BURSA SAHAM INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-06-01)
Return adalah alasan mengapa seorang investor melakukan investasi. Salah satu investasi
yang dapat dilakukan adalah investasi pada bursa saham. Menurut Fama (1970), bursa
saham/pasar saham merupakan sebuah pasar yang ...
PENGARUH STRUKTUR MODAL DAN KUALITAS AUDIT TERHADAP EARNING RESPONSE COEFFICIENT
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2012-05-07)
Financial reports information has big influences toward the decisions made by investor when they have to make investment decisions, especially the information about earnings. This information will affect investors in making ...
ANALYSIS OF CUSTOMER LOYALTY INFLUENCING FACTORS BASED ON CUSTOMER TYPES ON AQUA BOTTLED WATER IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-14)
Having a sustainable competitive advantage is important for a company to survive in the current business environment. Customer loyalty is viewed as one of the main tools to create sustainable competitive advantage. This ...
Analisis Pengaruh Lifestyle dan Service Quality Melalui Customer Satisfaction Terhadap Repurchase Intention Fenny Butik di Sidoarjo
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)
Due to expansion of globalization and modernization the consideration of consumer to fashion and how they looks increases rapidly therefore it increases the number of consumer consumption in fashion. Fashion boutique starts ...
FAKTOR-FAKTOR YANG MEMPENGARUHI BUYING DECISION TERHADAP PRODUK BANTAL LAPTOP DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-24)
The purpose of this research is to find out the factors that affect Buying Decision on
Laptop Pillow in Surabaya. Buying Decision can be measured by variables such as
Product Quality, Product Attractiveness, Word of ...
PENGARUH PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP NILAI PERUSAHAAN DENGAN PROPORSI KOMISARIS INDEPENDEN SEBAGAI VARIABEL PEMODERASI (Studi Empiris pada Industri Perbankan yang Terdaftar di Bursa Efek Indonesia)
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2012-01-11)
Nowadays, companies are required not only concern with the interest of shareholders but also the company must stand on the triple bottom line, in which the company be responsible to social, environmental, and financial ...
EFFECT OF SERVICE QUALITY OF PT. XL AXIATA TBK TOWARDS CUSTOMER SATISFACTION TO IMPROVE CUSTOMER LOYALTY IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-09)
Telecommunications has been developing since past few decades. In Indonesia, there was a significant increase in the number of mobile phone users. This increase has led to more competition among telecommunications provider ...
PENGUJIAN FAMA AND FRENCH THREE FACTOR MODEL TERHADAP RETURN PADA SAHAM LQ-45 BURSA EFEK INDONESIA TAHUN 2009-2011
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-16)
Capital market is a medium for mobilization of fund from society to productive sector. In investing, investors calculate the required return in order to maximize the actual return. Therefore a model to estimate required ...
PENGARUH SERVICE QUALITY DAN BRAND ASSOCIATION TERHADAP CUSTOMER SATISFACTION PADA PELANGGAN JASA PENERBANGAN GARUDA INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-10)
The market situation is highly dynamic and gives the very tight impact of
competition in the global business. Every company wants the satisfaction from
their customers. Various strategies implemented in order to create ...