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PENGARUH BRAND COMMUNICATION DAN SERVICE QUALITY DALAM MEMBANGUN BRAND TRUST DAN BRAND LOYALTY PENGGUNA OPERATOR SELULAR GSM PT. TELKOMSEL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-02-17)
PT Telkomsel is a market leader in this industry that has many
competitors. With the increasing number of existing competitors, in this research
will be observed that how Telkomsel as a market leader can defend its ...
ANALISIS PENGARUH NEED FOR UNIQUENESS, SELF MONITORING, SELF-EXPRESSION ATTITUDE, SELF-PRESENTATION ATTITUDE, DAN AFFECTIVE ATTITUDE TERHADAP PURCHASE INTENTION PRODUK CHARLES & KEITH DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)
Charles & Keith continue to be a foreign brand that is quite influential in Indonesia’s fashion business, proven through the existence of successful outlets and annual bazaar events. Charles & Keith’s success comes from ...
PENGARUH KEPEMILIKAN MANAJERIAL, PENYEBARAN KEPEMILIKAN, DAN RISIKO PASAR TERHADAP KEBIJAKAN DIVIDEN
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2012-05-10)
Dividend policy certainly cannot be separated from corporate financing decisions. That way the manager is expected to determine the optimal dividend policy, so that the company has internal funding resources to support its ...
EVALUASI PERHITUNGAN BIAYA BERBASIS ACTIVITY-BASED COSTING SERTA ANALISIS AKTIVITAS RANTAI NILAI UNTUK EFISIENSI PADA PT. SI DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2012-01-13)
The impact of globalization led many companies competing to set prices that are competitive in the market. The calculation of the Cost of Goods Sold (COGS), which consists of raw material costs, direct labor costs, and ...
FACTORS ANALYSIS THAT INFLUENCE REPURCHASE INTENTION TOWARDS CUSTOMER OF CANTEEN 1 IN SURABAYA (CASE STUDY ON STUDENT OF PETRA 1)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)
Sustainability is the goal of all company exists in the business world. Repurchase intention is one of the success factors affecting sustainability. There are several requirements that must be good to meet good repurchase ...
PENGARUH STRUKTUR MODAL DAN LIKUIDITAS TERHADAP PROFITABILITAS
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-13)
Source of corporate funding came from loans and equity capital. The aim
of optimal capital structure is to combine permanent funding source that
minimizes the cost of capital. In order to achieve optimal capital structure, ...
PENGUJIAN EFISIENSI PASAR BENTUK SETENGAH KUAT SECARA INFORMASI TERHADAP PENGUMUMAN DIVIDEN di BURSA EFEK INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-06-01)
Tujuan penelitian ini adalah untuk menguji pasar bentuk setengah kuat
secara informasi. Penelitian ini dilakukan antara April 2011 sampai November
2011. Dalam penelitian ini menggunakan sampel sebanyak 155 emitten. ...
PENGARUH ASIMETRI INFORMASI DAN UKURAN PERUSAHAAN TERHADAP INDIKASI MANAJEMEN LABA (Studi Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2007–2010)
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2012-05-11)
PSAK provide a variety of alternative methods for preparing the financial
statements. Therefore, the phenomenon of selecting the methods can be used by
management to conduct earnings management measurement. The ...
ANALISIS KEPUTUSAN PEMBELIAN TERHADAP PRODUK KEWIRAUSAHAAN MAHASISWA MELALUI PERSPEKTIF KESADARAN MEREK, KUALITAS PRODUK DAN INTENSI PEMBELIAN SUSU SAPI MURNI DI SURABAYA (STUDI KASUS MILKY POUCH)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)
Surabaya is one of the city in Indonesia that has an attention in fostering new entrepreneurs, especially for students. At Universitas Pelita Harapan Surabaya there are several outputs of students’ entrepreneurship such ...
THE EFFECT OF PERCEIVED RISK, PERCEIVED QUALITY AND PERCEIVED VALUE TOWARD CUSTOMER PURCHASE DECISION AT UD HASIL IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)
UD Hasil is one of many small medium enterprise bicycle stores that open in Surabaya. UD Hasil offers many various products of bicycles, baby walkers, electric car toys for childern which all imported from China.
The aim ...