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THE EFFECT OF PHYSICAL QUALITY, STAFF BEHAVIOR, BRAND IDENTIFICATION AND LIFESTYLE CONGRUENCE TOWARDS BRAND LOYALTY AS MEDIATED BY CUSTOMER SATISFACTION IN STARBUCKS SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-01-31)
In Indonesia the food and beverage industry are producing a great profit for
the Foreign Direct Investment (FDI) in Indonesia. Indonesia’s food and beverage
industry has been totaled to USD $1.5 billion in 2015 as in FDI ...
ANALISIS PENGARUH VARIABEL INFORMATION QUALITY, SYSTEM QUALITY, VIRTUAL INTERACTIVITY, DAN REWARDS TERHADAP BRAND LOYALTY MELALU CUSTOMER ENGAGEMENT PADA SITUS TRAVELOKA DI SURABAYA
(2018-01-08)
In the era of globalization technological development is very close to the
needs of everyday people. Many marketers take advantage of the Internet along
with technological advances to market their products. The Internet ...
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY PELANGGAN ZARA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-18)
Fashion world is never deserted from enthusiasts, every season change
there is always the latest fashion trends of each brand with their respective
attractiveness. For that very important to always maintain the quality ...
“ANALISIS PENGARUH BRAND PERSONALITY DALAM UPAYA MENINGKATKAN BRAND LOYALTY KONSUMEN TAO KAE NOI FOOD DI SURABAYA”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-08-03)
By 2017, the food and beverage industry becomes an opportunity in good
business. Indonesia's consumer interest in snack foods has grown over the past few
years underpinned by rapid economic growth. With the potential of ...