Faculty of Business School: Recent submissions
Now showing items 1001-1020 of 1027
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ANALISIS PENGARUH IKLAN TERHADAP KESADARAN MEREK DAN PERSEPSI KUALITAS DAN PENGARUHNYA TERHADAP LOYALITAS MEREK PADA MEREK MOLTO 5 IN 1 DI SIDOARJO
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-12-10)Molto 5 in 1 is the latest revolutionary product from Molto with benefits 5 products in 1 package for long lasting fragrance. Molto achievements as Top Brand from 2009 until 2013 during a row. Many emerging Moto 5 in 1 ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE DECISION PRODUK CHARLES & KEITH DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-12-10)Every company is required to be ready to face the business competition is getting tougher by the day. To be able to create and retain customers, the company must be able to determine the right strategy. This study aimed ... -
ANALISIS PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MEREK POCARI SWEAT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-11-21)Pocari Sweat is an isotonic drink in lieu of lost body fluids. Pocari Sweat is similar to the composition of body fluids containing electrolytes are balanced, so it can be absorbed faster and better than plain water, so ... -
PENGARUH OPERANT DAN OPERAND SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION MELALUI CUSTOMER ENGAGEMENT (STUDI PADA SISWA SEKOLAH MENENGAH ATAS SWASTA TERAKREDITASI A DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business Scholl - Faculty Of Management, 2014-12-12)The service sector has grown since 1970 and until now, the service has had a significant role in economic development in various countries (Abdullah, 2006). The service sector cannot be separated from the education sector, ... -
PENGARUH CUSTOMER PARTICIPATION TERHADAP CUSTOMER SATISFACTION DENGAN TECHNICAL QUALITY DAN FUNCTIONAL QUALITY (STUDI PADA SEKOLAH MUSIK IRAMAMAS DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business Scholl - Faculty Of Management, 2014-12-09)Generally improved levels of the economy of a community, the higher the level of income that is owned by the community groups. This will greatly affect the level of prosperity, standard of living, the need for clothing, ... -
THE EFFECT OF STORE ATMOSPHERE TOWARD CUSTOMERS’ VISITATION BEHAVIOR AT FOOD FESTIVAL AND G-WALK, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business Scholl - Faculty Of Management, 2014-12-10)There is a great prospect in the culinary business in Indonesia. Dining out in restaurant is a phenomenon that is happening these days. More meals are eaten outside the home than before. People are pressed for time. It is ... -
THE INFLUENCE OF COGNITIVE AND AFFECTIVE IMAGES ON CONSUMERS’ TRUSTWORTHINESS TOWARDS LG AND PANASONIC AIR CONDITIONING PRODUCTS
(Universitas Pelita Harapan Surabaya - Department Of Business Scholl - Faculty Of Management, 2014-12-03)The world is now entering the new era of change, an era that known as the globalization and modernization. Where in the industrial business, these changes brings an intense competition for entrepreneurs. In the other hand, ... -
IMPACT OF CAPITAL AND LABOR ON GDP OF OECD-MEMBER COUNTRIES WITH HIGH AND LOW BROADBAND INFRASTRUCTURE
(Universitas Pelita Harapan Surabaya - Department Of Business Scholl - Faculty Of Management, 2014-12-03)This research has the objective to investigate the effect of capital and labor towards GDP growth. This paper analyses the effect of capital and labor by estimating static fixed effect model and a basic linear dynamic model ... -
PENGARUH PRODUCT QUALITY, SERVICE QUALITY, BRAND IMAGE, DAN CUSTOMER SATISFACTION TERHADAP CUSTUMER LOYALTY PADA PEMBELIAN LIPSTIK REVLON DI ACI KOSMETIK BALIKPAPAN
(Universitas Pelita Harapan Surabaya - Department Of Business Scholl - Faculty Of Management, 2014-12-10)At Modern era like this, cosmetics is the closest thing to the life of society, especially women's career. The number of cosmetic products that are present in Indonesia made a tough competition because of foreign cosmetic ... -
ANALISIS PENGARUH AWARENESS TERHADAP PURCHASE INTENTION MELALUI RISK PERCEPTION, ACCEPTABILITY, AFFORDABILITY, DAN ACCESSIBILITY (STUDI PADA PRODUK FASHION "RUDEMARS" DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-11)The development of the growing fashion industry also experienced in Indonesia. It is also used by local producers to create a brand in the fashion field. Therefore, this study was conducted to analyze the effect of ... -
ANALISIS PENGARUH VARIABLE CITRA TOKO, KUALITAS LAYANAN, DAN CITRA MEREK PRIVATE LABEL TERHADAP MINAT BELI PRIVATE LABEL DI INDOMARET SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-10-17)Modern retail business is one of the businesses that show significant growth. The existence modern retail businesses give us easy access to buy daily needs. One of the modern retail interesting to observe is Indomaret. ... -
THE IMPACT OF BRAND AWARENESS, PACKAGING AND AFFORDABILITY ON BRAND LOYALTY: EVIDENCE FROM JAMOO RESTAURANT ON SHANGRI-LA HOTEL, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-10-21)Nowadays, tight competition occurs in every business sector, including in food industries. Jamoo Restaurant who took place at Shangri-La Hotels really wellknown by people in Surabaya, as one of the restaurant at five ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI FUTURE MISBEHAVIOR INTENTIONS MELALUI PAST CUSTOMER MISBEHAVIOR KONSUMEN AIR ASIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-08)Transportation industry is an important industry for the economy of Indonesia because of the industry so there is transportation flow of goods and services. One of the transportation industry that is interesting is the ... -
ANALISIS PENGARUH SERVICE QUALITY, PERCEIVEDVALUE, CUSTOMER SATISFACTION, DAN SWITCHING BARRIES TERHADAP POST-PURCHASE INTENTION TELKOMSEL HALOFIT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-12)The development of the telecommunications sector in Indonesia showed a significant increase, especially since 2008, at which time the world is experiencing a global economic crisis. Specific economic sectors transport ... -
THE EFFECTS OF AWARENESS, ACCEPTABILITY, AFFORDABILITY, AND ACCESIBILITY ON THE HABITUAL ACQUISITION BEHAVIOR OF INDOMIE’S CUSTOMERS IN CARREFOUR RUNGKUT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-11-21)As people gettng busier with their activity, people nowadays tend to consuming products that offer less time to consumed. Instant foods have become one of dominant trends in Indonesia. This facts has made a big opportunity ... -
A CASE STUDY ON THE MANAGERIAL ISSUES AT PT X
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-04)PT X is a big business established several years ago. This business was eventually acquired by a multinational company. This research analyzed the managerial issues at the marketing, production of the packaging, and human ... -
Pengaruh Product Quality Terhadap Satisfaction, Trust Dan Loyalty Dalam Membentuk Word Of Mouth Pada Konsumen OS Android Di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-11-20)Smartphone is an innovative product that can contain a wide variety of content in it, and there are also features that have been developed from the previous generation to better facilitate the consumers. Smartphones can ... -
FACTORS AFFECTING CUSTOMERS’ INTENTION TO PURCHASE THE STARBUCKS’ TUMBLER ATGALAXY MALL, SURABAYA
(2014-11-18)One of the important environmental issues is global warming and its impact to everyday living. With this kind of condition, many companies made a product or a program that could attract people to be more concerned of the ... -
WEALTH ADDED INDEX: ITS RELATION WITH CURRENT RETURN AND FUTURE ABNORMAL RETURN
(Faculty Of Economics And Business Universitas Gadjah Mada, 2013-12-06)ABSTRACT Wealth Added Index (WAI) is a popular metric to measure wealth created or destroyed in a publicly traded company. Yet research that link WAI and stock return and its potential to predict future return has been ... -
COMPARATIVE STUDY OF FINANCIAL RATIOS DURING CONVERGENCE PERIOD FROM GAAP TOWARDS IFRS IN INDONESIA
(Faculty Of Economics And Business Universitas Gadjah Madah, 2015-03-16)ABSTRACT IAI (The Indonesian Institute of Accountant) has implemented convergence process towards International Financial Reporting Standards (IFRS) since 2010 in a gradual manner and this process was expected to be ...