Faculty of Business School: Recent submissions
Now showing items 381-400 of 1027
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Review: A RECIPE FOR LOYALTY AMONG INDONESIAN MILENIALS THROUGH BAZAAR
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-01-09) -
Review: A RECIPE FOR LOYALTY AMONG INDONESIAN MILENIALS THROUGH BAZAAR
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-01-09) -
Review: ANALYSIS OF THE EFFECT OF COGNITIVE AND AFFECTION VARIABLES IN FORMING INTERNET BANKING ACTUAL USAGE IN INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-01-09) -
Review: ANALYSIS OF THE EFFECT OF COGNITIVE AND AFFECTION VARIABLES IN FORMING INTERNET BANKING ACTUAL USAGE IN INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-01-09) -
ANALYSIS OF THE EFFECT OF COGNITIVE AND AFFECTION VARIABLES IN FORMING INTERNET BANKING ACTUAL USAGE IN INDONESIA
(Researchfora, 2019-10-13)The rapid development of information technology has provided many benefits to society in their life. The development of information technology provides convenience and practicality of doing things. It is very useful and ... -
WHERE DO BRICK AND MORTAR TRAVEL AGENT CUSTOMERS GO? ACCEPTANCE OF TECHNOLOGY INNOVATION THEORY IN THE CONTEXT OF ONLINE SHOPPING IN INDONESIA
(Researchfora, 2019-10-13)The rapid development of the internet has opened up so many opportunities for companies to provide the consumers for something more. In Marketing Aspects, marketers today are more oriented to digital coupons in mobile phones ... -
A RECIPE FOR LOYALTY AMONG INDONESIAN MILENIALS THROUGH BAZAAR
(Researchfora, 2019-10-13)Short-term events are called festivals. These events are important for the world of tourism (Chang, 2006). The bazaar has recently become a trendy event and is starting to attract attention. We also know that markets like ... -
ANALISIS PENGARUH PERCEIVED QUALITY, BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY KEPADA PELANGGAN APPAREL NIKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-01-24)Business competition in sports is expanding to lifestyle businesses such as Nike Apparel in Indonesia, especially Surabaya. Companies that develop by creating variants that combine Sport and Lifestyle more and more. This ... -
ANALISIS PENGARUH BRAND CONSCIOUSNESS, MATERIALISM, SOCIAL COMPARISON, FASHION INNOVATIVENESS, FASHION INVOLVEMENT TERHADAP PURCHASE INTENT OF LUXURY FASHION GOODS MELALUI ATTITUDE TOWARDS PURCHASING LUXURY FASHION GOODS PADA KONSUMEN MICHAEL KORS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-12-21)Fashion becomes a part that cannot be separated from the daily appearance and style of the individual. The objects used in supporting fashion such as clothes, bags, and other accessories are not just body covers or as ... -
ANALISIS PENGARUH FOOD QUALITY, SERVICE QUALITY DAN AMBIENCE TERHADAP WILLINGNESS TO PAY MELALUI PERCEIVED VALUE PELANGGAN BALE SERE RESTO & CAFÉ DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-12-20)Industri makanan dan minuman di Indonesia diproyeksi masih menjadi salah satu sektor andalan penopang pertumbuhan manufaktur dan ekonomi nasional pada tahun depan. Peran penting sektor strategis ini terlihat dari ... -
ANALISIS PENGARUH IMAGE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY MELALUI TRUST DAN CUSTOMER SATISFACTION PADA ARTTOUR TOUR AND TRAVEL SERVICES DI SURABAYA DAN SIDOARJO
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-01-07)Tourism is a fast-growing industry and also prospective to the future. Many emerging companies engaged in tourism. According to Muljadi (2009: 13) there are tourism facilities and infrastructure. Included in tourism ... -
ANALISIS PENGARUH VARIABEL SERVICESCAPE TERHADAP OVERALL QUALITY OF LIFE MELALUI VARIABEL AFEKSI PADA PELANGGAN RESTORAN DOMICILE KITCHEN & LOUNGE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-10-21)The Food and Beverage Industry is a priority sub-sector in 2018. The subsector is expected to be the driving force for achieving the non-oil and gas industry growth target in 2018, which is 5.67 percent. Along with the ... -
PENGARUH PERSEPSI SERIKAT PEKERJA DAN REWARD TERHADAP ORGANIZATIONAL COMMITMENT MELALUI JOB SATISFACTION PADA KARYAWAN BORONGAN DI CV EL SHADAY MARANATHA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-06-29)The rapid development of manufacturing industry requires companies to continue to survive and develop (Heizer & Render, 2009). Human resources is one of the key factors in global competition (Bling Community, ... -
Improvement of Indonesia Local Product Sale Value Based On Enthnocentrism Behavior
(Journal of Marketing and Consumer Research, 2018-01-01)At a time when competition is getting tighter and financial difficulties, the company is very interested in consolidating its position in the domestic market. Therefore, many companies in Indonesia insert the motto "Love ... -
Efforts to enhance active cooperatives in Indonesia based on macroeconomic variables
(Economic Policy in Emerging Economies, 2018-01-01)Cooperative is a group of people that allow several people or legal entity working together on a basic of voluntary held a job to improve the lives of its members (Sagimun, 2005). The purpose of this study is to look at ... -
Generic drug in Indonesia: why physicians and pharmacists matters
(Monetary Economics and Finance, 2018-09-24)Since 2014, Indonesia began imposing the National Health Insurance program. One of the goals of implementing the program is to increase the use of generic drugs. This action was done to respond the low use of generic ... -
THE EFFECT OF TECHNOLOGY ACCEPTANCE MODEL (TAM) TOWARD ACTUAL USAGE THROUGH BEHAVIORAL INTENTION IN REAL EFFORT TO INCREASE INTERNET BANKING USERS IN INDONESIA
(International Journal of Advanced Research, 2017-09-01)Banking is one industris that is currently growing rapidly. With the development of information technology, it will create such a great opportunity for the financial service providers in this industry. This opportunity can ... -
Determinant of Customer-Company Identification (CCID) of Starbucks in Indonesia
(Review of Integrative Business and Economics Research, 2017-04-01)In recent years, the development of the modern era led to the emergence of wide range of businesses whose goal is to meet the needs of its customers. Business competition is causing companies vying to provide a wide ... -
Can Customer Misbehavior Be Controlled? Case study on Retail Industry Consumer Behavior in Indonesia
(Review of Integrative Business and Economics Research, 2017-01-01)Retail industry is one of the fastest growing industries in Indonesia, with Hypermart as one of the biggest retail companies. As it provides consumer goods for large percentage of Indonesians, Hypermart faces intense and ... -
DETERMINACY OF ACTUAL USAGE THROUGH BEHAVIORAL INTENTION CIMB NIAGA AIR ASIA BIG CARD
(I J A B E R, 2016-01-01)Since its launched in 2014, the number of CIMB Niaga AirAsia BIG Card’s users increased continually. Now, the number of users has reach millions of consumers. Therefore, this study aims to analyze the effects of perceived ...