Faculty of Business School: Recent submissions
Now showing items 341-360 of 1027
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ANALISIS PENGARUH CONSUMER PERCEPTION (HEALTH, SAFETY, ENVIRONMENTAL FRIENDLY, PRODUCT QUALITY) TERHADAP ACTUAL REPURCHASE BEHAVIOR MELALUI REPURCHASE INTENTION PADA KONSUMEN CIMORY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-04)Yogurt is a dairy product that is through the fermentation process of lactic acid bacteria, lactobacillus bulgaricus and streptococcus thermophilus. The advantages of yogurt from other dairy products are more amount of ... -
PENGGUNAAN PRICE EARNING RATIO (PER) DAN RETURN ON INVESTED CAPITAL (ROIC) DALAM INVESTASI SAHAM
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-25)In the establishment of a stock portfolio, there are several strategies or methods that can be used by investors. Some of these strategies are the value investing of Ben Graham by using price earnings ratio (PER) to find ... -
PENGARUH BAURAN PEMASARAN 7P TERHADAP KEPUTUSAN KONSUMEN MEMBELI MAKANAN CEPAT SAJI KFC DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-05)This research is intended to find out how the effect of 7P (product, price, promotion, place, people, physical evidence and process) marketing mix on consumers' decision to buy KFC fast food in Surabaya. The samples used ... -
Analisis Promotion Activites Terhadap Customer Loyalty Melalui Perceived Quality, Customer Experience, dan Customer Satisfaction Pada Pengguna Vivo Di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-09)The rapid development of technology has made community activities easier. One of the fastest growing technologies is smartphones. One of the smartphone manufacturers in Indonesia is VIVO. VIVO is a global smartphone m ... -
ANALISIS PENGARUH IN-STORE MUSIC, IN-STORE AROMA, MERCHANDISE QUALITY, SERVICE QUALITY, PRICE, PLEASURE DAN STORE SATISFACTION TERHADAP STORE LOYALTY PADA PELANGGAN STARBUCKS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-30)In Indonesia, the food and beverage industry has an important role in economic growth in Indonesia. The sector is one of a number of sectors that are the government's priority in encouraging industry as a driver of the ... -
ANALISIS PENGARUH PERCEIVED QUALITY, PERCEIVED RISK, PERCEIVED VALUE, PERCEIVED PRICE, ADVERTISEMENT, PACKAGING, STORE IMAGE, CONSUMERS’ ATTITUDE TERHADAP REPURCHASE INTENTION PADA PRODUK - PRODUK VALUE PLUS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-09)The development of retail business in Indonesia is growing fast. As time goes by, the income, the population and the urbanization in society are increasing, the level of strong optimism’s consumer become a demand wheel ... -
PENGARUH ADVERTISEMENT, ENTERTAINMENT, DAN INTERACTION TERHADAP BRAND LOYALTY MELALUI BRAND IMAGE PADA PELANGGAN SHOPEE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-24)The development of the Internet in this era has brought tremendous benefits to the advancement of human civilization. The development of the internet has an impact on various aspects of life. One area that experienced ... -
ANALISIS PENGARUH GREEN PERCEIVED QUALITY DAN GREEN PERCEIVED RISK TERHADAP GREEN TRUST MELALUI GREEN SATISFACTION PADA KONSUMEN THE BODY SHOP DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-04)The cosmetics industry in Indonesia experienced a significant increase of 20% from national economic growth in 2017. The increase in growth was driven by large demand from the domestic and export markets due to people who ... -
ANALISIS PENGARUH PRODUCT QUALITY, BRAND IMAGE DAN PRICE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA KONSUMEN ZARA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-02)In the beginning, fashion was created due to the desire of women to look attractive. Fashion can be created because of the desire of one artist who wants to sketch clothes that can fulfill the desire of the people of his ... -
ANALISIS PENGARUH PHYSICAL ENVIRONMENT, INTERACTION WITH CUSTOMERS, DAN INTERACTION WITH STAFF TERHADAP CUSTOMER DELIGHT, CUSTOMER SATISFACTION DAN PADA AKHIRNYA TERHADAP CUSTOMER LOYALTY PENGUNJUNG BATU NIGHT SPECTACULAR DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-18)Tourism continues to grow not only in developed countries, but also in developing countries as approved by Indonesia. The tourism sector for the country's economic growth, even the tourism sector has contributed 10.4% ... -
Analisis Pengaruh Brand Benefit (Functional Benefit,Experiental Benefit, Symbolic Benefit, Monetary Benefit) Dan System Characteristic ( System Quality, Information Quality) Terhadap Repurchase Intention Melalui Parasocial Interaction Dan Perceived Usefuness Pada Aplikasi Traveloka di Kota Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-05-03)The rapid development of technology becomes an opportunity for companies to grow their business. One of the most useful technological innovations is the internet. With the internet, companies can sell their products ... -
ANALISIS PENGARUH SALESPERSON TRUSTWORTHINESS, STORE ENNVIRONMENT, STORE ASSORTMENT, DAN STORE COMMUNICATION TERHADAP PERCEIVED VALUE DAN STORE LOYALTY MELALUI TRUST PADA PELANGGAN TRANSMART DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-07-02)The retail industry continues to experience changes every year and there are always new challenges that must be faced by companies in this competitive industry. Since 2017, many large retail companies have gone bankrupt ... -
ANALISIS PENGARUH ENTERTAINMENT, INFORMATION, IRRITATION, PERSONALIZATION, DAN LOCATION TERHADAP REPURCHASE INTENTION MELALUI ADVERTISEMENT VALUE, ADVERTISING ATTITUDE, DAN BRAND ATTITUDE PADA IKLAN INDOMIE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-07-05)Nowadays the era in which all forms of necessity of life can be fulfilled easily and quickly, because now we are in an age where all forms of technology have been created. Here people can do things more easily, including ... -
ANALISIS PENGARUH INTERACTION QUALITY, PHYSICAL ENVIRONMENT QUALITY, DAN OUTCOME QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA PELANGGAN AYAM BAKAR PRIMARASA CABANG AHMAD YANI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-04)The culinary business in Surabaya is a business that continues to grow from time to time. The rise of businesses in the food sector ranging from small-scale food businesses such as street food stalls and roadside tent ... -
ANALISIS PERUBAHAN PERAN AKUNTAN MANAJEMEN SEBELUM DAN PADA SAAT INDUSTRI 4.0
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2019-05-05)Management accountants maintain a crucial position in corporations. Its main focus has always been to enhance the performance and profitability of a company through the distribution of relevant information in the case of ... -
PENGARUH MENTAL ACCOUNTING PEMILIK TERHADAP LABA USAHA MIKRO, KECIL DAN MENENGAH DI KOTA SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2019-08-06)Profits from Micro, Small and Medium Enterprises are influenced by decisions taken by MSME owners. The process of making decisions and choices regarding finance, person is influenced by psychological and sociological ... -
PENGARUH PENGETAHUAN DAN SOSIALISASI PAJAK TERHADAP KEPATUHAN WAJIB PAJAK RESTORAN DI KOTA MANADO DENGAN KESADARAN PAJAK SEBAGAI VARIABEL MODERATING
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2019-07-05)A restaurant tax is a tax levied against any service provided by a restaurant that includes a sale of food and drink are consumed by buyers. To test the results of previous research. Researchers are doing research on ... -
PENGARUH BIAYA KUALITAS TERHADAP TINGKAT PENJUALAN DENGAN JUMLAH BARANG RUSAK SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MANUFAKTUR PT. KS
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2019-08-06)PT. KS is a manufacturing company in the City of Surabaya. PT. KS has several problems regarding quality costs that are applied in the production process. Quality costs at PT. KS has been applied for a long time, this makes ... -
ANALISIS PENGELOLAAN DAN PENGEMBANGAN INTELLECTUAL CAPITAL PADA PERUSAHAAN TAHAP MATURITY (STUDI KASUS PADA PT. INDUSTRI JAMU DAN FARMASI SIDOMUNCUL SEMARANG)
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2019-06-05)The purpose of this study is to analyze Human Capital Management, Structural Capital and Relational Capital in PT. Industri Jamu dan Farmasi Sidomuncul Semarang which is in the stage of maturity. The method used in this ... -
PENGARUH PENERAPAN GREEN ACCOUNTING, KEPEMILIKAN SAHAM, PUBLIKASI CSR TERHADAP NILAI PERUSAHAAN DENGAN KINERJA KEUANGAN SEBAGAI VARIABEL INTERVENING
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2019-09-06)Nowdays, social and environmental problems are increasing in line with the increasing number of new companies development. Today, the community is also aware with the importance of protecting the environment. This study ...