Faculty of Business School: Recent submissions
Now showing items 801-820 of 1027
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Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan Melalui Kepercayaan Pelanggan dan Kepuasan Pelanggan Pada Apotek di Manado
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-25)Customer loyalty has become an important thing for any companies which want to have stable growth. Customer which are satisfied and trust the service quality of a company tend to become loyal to the company. Pharmacies ... -
EMPAT ANOMALI MUSIMAN PADA BURSA SAHAM INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-06-01)Return adalah alasan mengapa seorang investor melakukan investasi. Salah satu investasi yang dapat dilakukan adalah investasi pada bursa saham. Menurut Fama (1970), bursa saham/pasar saham merupakan sebuah pasar yang ... -
PREDICTING FINANCIAL DISTRESS IN INDONESIA COMPANIES
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-05-29)Financial distress sometimes could lead to bankruptcy. The objective of this paper is making a financial distress prediction model in Indonesia using recent financial data from 2008 until 2011. The model tested using 24 ... -
ANALISIS PENGARUH BAURAN PEMASARAN ECERAN, HARAPAN PELANGGAN DAN STORE IMAGE TERHADAP STORE LOYALTY PADA TOKO BUKU NUSANTARA DI BOJONEGORO
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-02-03)Looking at the number of bookstores in Bojonegoro that is getting larger, the competition in that business becomes tighter and more difficult. As a business person in a bookstore in Bojonegoro, the owner of Nusantara ... -
PENGARUH SUBJUCTIVE NORMS, PERCEIVED BEHAVIORAL CONTROL, PERCEIVED CERTAINTY OF PUNISHMENT, SOFWARE COST, DAN PERCEIVED SEVERITY OF PUNISHMENT JTERHADAP SOFTWARE PIRACY INTENTION MELALUI ATTITUDE TOWARD INTENTION PADA PENGGUNA INTERNET DI INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-06-01) -
PENGARUH GREEN PRODUCT QUALITY DAN GREEN BRAND IMAGE TERHADAP CONSUMER LOYALTY MELALUI GREEN SATISFACTION, GREEN BRAND EQUITY DAN GREEN TRUST PADA PRODUK THE BODY SHOP DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-25) -
PENGARUH PROGRAM FORMAL MENTORING DALAM MENINGKATKAN PERILAKU GURU TERHADAP BUDAYA ORGANISASI DI SD MAWAR SHARON CHRISTIAN SCHOOL
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-06-01)Organizational culture is an important aspect of school. A mentoring program constitutes a good way of developing organizational culture within a school. The aim of this study is to see how the influence of a Formal ... -
PENGARUH BRAND UNIQUENESS, SELF-EXPRESSIVE, PRESTIGE OF THE BRAND, HEDONIC BRAND, DAN CONSUMER’S EXTRAVERSION TERHADAP BEHAVIORAL INTENTION YANG DIINTERMEDIASI OLEH BRAND PASSION PADA SEPEDA MEREK “AGENT SERIES” DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-15)Brand passion can be defined as “a primarily affective, extremely positive attitude toward a specific brand that leads to emotional attachment and influences relevant behavioral factors” (Bauer, 2007). If the consumer can ... -
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP REPURCHASE INTENTION MELALUI BRAND EQUITY BERAS DALAM KEMASAN BERMEREK “MANNA” DI JEMBER
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-08-03)Brand equity becomes a very important thing to note by the company in line with free trade because it raises a variety of production of goods by different manufacturers of similar goods. Rice is included in the product ... -
PENGARUH BRAND IMAGE DAN WORD OF MOUTH BLACKBERRY SMARTPHONE TERHADAP MINAT BELI PARA REMAJA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-24)Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ... -
PENGARUH SERVICE QUALITY DAN BRAND ASSOCIATION TERHADAP CUSTOMER SATISFACTION PADA PELANGGAN JASA PENERBANGAN GARUDA INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-10)The market situation is highly dynamic and gives the very tight impact of competition in the global business. Every company wants the satisfaction from their customers. Various strategies implemented in order to create ... -
PENGARUH SERVICE QUALITY DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP CUSTOMER SATISFACTION DALAM MENINGKATKAN REPETITIVE BUYING DI ALEX’S SALON EMBONG KENONGO SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2011-12-12)With the help of measuring instrument of Service Quality, Customer Relationship Management, and Customer Satisfaction, this study is accomplished to determined the level to increase Repetitive Buying in Alex’s Salon ... -
ANALISIS PENGARUH SUKU BUNGA, INFLASI, GDP TERHADAP HUBUNGAN SAHAM DAN OBLIGASI DI INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)This research has the objective to investigate the dynamic relationship between stocks and bonds in Indonesia. Some literature says that the relationship between stocks and bonds in different countries is different ... -
ANALISIS PENGARUH PUSH FACTORS TERHADAP SWITCHING BEHAVIOR MELALUI SWITCHING INTENTION PADA PELANGGAN OPERATOR SELULER DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-13)The development of the business telecommunication is currently growing rapidly, it can be seen also from the emergence of many mobile operators. The numbers of mobile operator makes consumers tend to switch carriers with ... -
PENGARUH STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)Capital structure is one of the factors that can affect value of a firm. Capital structure policy can’t be separated from corporate governance. This research aims is to examine the effect of capital structure on firm ... -
PENGUJIAN FAMA AND FRENCH THREE FACTOR MODEL TERHADAP RETURN PADA SAHAM LQ-45 BURSA EFEK INDONESIA TAHUN 2009-2011
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-16)Capital market is a medium for mobilization of fund from society to productive sector. In investing, investors calculate the required return in order to maximize the actual return. Therefore a model to estimate required ... -
PENGARUH KUALITAS LAYANAN, KUALITAS MAKANAN DAN NILAI YANG DIRASAKAN TERHADAP KEPUASAN PELANGGAN RESTORAN CEPAT SAJI (STUDI KASUS PELANGGAN KFC TUNJUNGAN PLAZA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-12)Competitive world of business becomes more intense, making the business requires a strategy to increase market share either by increasing customer satisfaction. The purpose of this study is to analyze and prove the influence ... -
ANALISIS IMPLEMENTASI BALANCED SCORECARD UNTUK MENGUKUR KINERJA BANK NTT
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-11)Nowadays, the financial performance evaluation that used by many companies to evaluate executive performance is no longer appropriate. The emphasis of financial performance on mere financial sector engender company’s ... -
PENGARUH STRUKTUR MODAL DAN LIKUIDITAS TERHADAP PROFITABILITAS
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-13)Source of corporate funding came from loans and equity capital. The aim of optimal capital structure is to combine permanent funding source that minimizes the cost of capital. In order to achieve optimal capital structure, ... -
PENGARUH KINERJA TERHADAP RETURN SAHAM PERUSAHAAN PERBANKAN DI BURSA EFEK INDONESIA TAHUN 2008-2010
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-17)One of the crucial factors that investor observes in deciding to buy the companies’ shares or not is the company’s financial performance. Generally, there are five aspects namely CAMEL that projected through six financial ...