| dc.description.abstract | Living beings have many kinds of needs, two of which are clothes and foods. These
two needsa re considered as primary needs, and with the progress of this era, various types of
food supplies emerge, especially restaurant. Boncafe Steak house restaurant keeps on striving
to improve their quality of food, quality of service, price, place, image toward behavioral
intention. The purpose of this research is to know and analyze the effect of quality of food
and service, price, place, and image towards behavioral intention of boncafe Steak House in
Surabaya.
This research uses quantitative approach with Structural Equation Model and software Amos
20 as its analysis technique. To gather the data needed, questionaires are distributed to 105
respondents, customers of boncafe Steak House whose age ranges from 18 - >60 years old.
The conclusion of the research shows that behavioral intention is affected by quality of food
with 0.46 regression coefficient, quality of service with 0.40 regression coefficient, image
0.21, place 0.20, and price 0.26 regression coefficient. | en_US |
