Browsing National Con (PRC) by Subject "Brand Awareness"
Now showing items 1-1 of 1
-
ANALISA PENGARUH IKLAN TERHADAP KESADARAN MEREK DAN PERSEPSI KUALITAS DAN PENGARUHNYA TERHADAP LOYALITAS MEREK (STUDI PADA MEREK COCA-COLA)
(Konferensi Nasional Universitas Pelita Harapan Surabaya - 3–4 Agustus 2012, 2012-08-04)ABSTRACT Coca-cola, a brand which became the market leader especially in the carbonated drinks market. Since 1891, The Coca-cola Company has grown to become one of the comapnies with high value brand that is ranked ...