ANALISA PENGARUH FOOD QUALITY DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION MELALUI PERCEIVED VALUE DAN CUSTOMER SATISFACTION PADA KONSUMEN JAMIES ITALIAN KUTA BEACH RESTAURANT DI BALI
Abstract
Business in Dewata Island is a good choice because in Bali there are so
many business opportunities. Restaurants are good business that and have a very
good chance in the future. Jamie’s Italian Kuta Beach Restaurant has opened the
1st June 2015 and it’s was the first branch of Jamie’s Italian restaurant in all
Indonesia. From its history Jamie’s Italian restaurant has opened for the first time
in Oxford, England in 2008, this restaurant was established by Oliver and Chef
Gennaro Contaldo. This restaurant reserved Italian Classic Style that inspired
them since they were children (www.food.detik.com downloaded in 4 Octobers
2016).
This research wants to analyze the influence of Food Quality, Service
Quality, Perceived Value Variable and Customer Satisfaction to Repurchase
Intention in Jamie’s Italian Kuta Beach Restaurant.
Food Quality, Service Quality, Perceived Value Variable and Customer
Satisfaction are widely recognized as keywords in the formation of consumer’s
repurchase intentions in service environment. For this research I take some
samples. And the samples are consist of 100 respondents that divided in Man and
Female around 18 – 60 years old and to analyze the data I used SPSS 22.0
(Statistical Product and Service Solution).
The Empirical invention was indicated the influences between food quality
to perceived value with regression coefficient around 0.390, the regression
coefficient between service quality to Perceived value around 0.217, the
regression coefficient between customer satisfaction to perceived value around
0.709 and finally regression coefficient between customer satisfaction to
repurchase intention around 0.732.