ANALISA PENGARUH FOOD QUALITY DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION MELALUI PERCEIVED VALUE DAN CUSTOMER SATISFACTION PADA KONSUMEN JAMIES ITALIAN KUTA BEACH RESTAURANT DI BALI

Abstract

Business in Dewata Island is a good choice because in Bali there are so many business opportunities. Restaurants are good business that and have a very good chance in the future. Jamie’s Italian Kuta Beach Restaurant has opened the 1st June 2015 and it’s was the first branch of Jamie’s Italian restaurant in all Indonesia. From its history Jamie’s Italian restaurant has opened for the first time in Oxford, England in 2008, this restaurant was established by Oliver and Chef Gennaro Contaldo. This restaurant reserved Italian Classic Style that inspired them since they were children (www.food.detik.com downloaded in 4 Octobers 2016). This research wants to analyze the influence of Food Quality, Service Quality, Perceived Value Variable and Customer Satisfaction to Repurchase Intention in Jamie’s Italian Kuta Beach Restaurant. Food Quality, Service Quality, Perceived Value Variable and Customer Satisfaction are widely recognized as keywords in the formation of consumer’s repurchase intentions in service environment. For this research I take some samples. And the samples are consist of 100 respondents that divided in Man and Female around 18 – 60 years old and to analyze the data I used SPSS 22.0 (Statistical Product and Service Solution). The Empirical invention was indicated the influences between food quality to perceived value with regression coefficient around 0.390, the regression coefficient between service quality to Perceived value around 0.217, the regression coefficient between customer satisfaction to perceived value around 0.709 and finally regression coefficient between customer satisfaction to repurchase intention around 0.732.