PERANCANGAN DESAIN KEMASAN MINUMAN SJJ SINOM MENGGUNAKAN METODE KANSEI ENGINEERING

Abstract

Stefen Laksana (03320120005) SJJ SINOM PACKAGING DEVELOPMENT USING KANSEI ENGINEERING METHOD (xvi + 90 pages: 25 figures; 41 tables; 6 appendices) This research aims to develop packaging design of SJJ Sinom. The first stage of this research was conducting interviews with 30 respondent to collect kansei words. The kansei words classified into 7 (seven) category, which is color, aesthetic, inovative, attractive, informative, ergonomic, and quality. Based on the classified kansei words, the semantic differential I questionnaires were distributed to 106 respondent. Later on, the result used in factor analysis to reduced the number of factors. The reduced factors used in multiple linear regression to find a specific factor that most influence the consumer preferences in SJJ Sinom packaging design. The result shows that the factor that design factor is most influenced the consumer preferences. The semantic differential II conducted through 8 (eight) product sample, which is Frestea, Futami, Mizone, THINQ, Wataah Watter, elFresco Mojito, Total 8+, Pepsi. Later on, the result used in multiple linear regression to find specific kansei words that most influence the consumer preferences in choosing the bread packaging design. The result shows that the aesthetic kansei words is the most influenced factor. The new packaging design concept is created based on the Kruskal-Wallis. Kruskal-Wallis conducted a ranking system through each product sample. The result shows that the new packaging design concept has a black red/ blue/ orange/ green colour, with comic charater motif, character logo, ergonomicless bottle, without any whorl, with complete product information, and plastic material References: 28 (1992 – 2016)