| dc.description.abstract | Based on surveys and interviews to a number of consumers and sellers who use
the take away holder, found that packaging design has a very important role for
the sales and brand image that it represents. There is also a general dissatisfaction
about the existing packaging designs of take away holder. Take away holder
products on the market now has a design that is less interesting, less strong and is
not environmentally friendly because most are made of plastic material which is
difficult to be decomposed by natural processes. Therefore, researchers concluded
that the public and beverage manufacturers require a design packaging take away
the new holder is able to meet their needs.
Based on the pre-survey conducted in Surabaya researcher found 20 take away
holder attributes that are divided into four categories, namely functional, design,
eco-friendly, price. Of the 20 existing attributes; there was 8 attractive and onedimensional attributes on the results of conducted Kano questionnaires.
Attributes that are attributed in the attractiveness category are: stable when being
transported, keeping the temperature of the drink (hot or cold), keep the lid
beverages to be not easily separated, drinks can be placed at various places
(vehicles, desks, etc.), and comfortable when held. Attributes that are attributed
into the category of one-dimensional are: the process of making and procurement
not pollute the environment, the materials used can be recycled, and the material
used is easily decomposed by natural processes. A new prototype design has been
designed using the selected attributes. | en_US |
