ANALISIS PENGARUH VARIABEL SOCIAL BENEFIT, SOCIAL COST, ACCESS QUALITY, VENUE QUALITY, DAN EVENT QUALITY TERHADAP REVISIT INTENTION MELALUI SATISFACTION PADA EVENT JAZZ GUNUNG BROMO DI JAWA TIMUR
Abstract
The music sector has been designated as priority sector by Badan Ekonomi
Kreatif of Indonesia, a state agency that deals with the development of the music
industry. Therefore, this development makes the music industry a very lucrative
and promising industry. Organizing music events is one of the biggest profit
contributors in the music industry. This study discusses the influence of social
benefit, social cost, access quality, venue quality, and event quality towards revisit
intention through satisfaction at Jazz Gunung Bromo music event.
The research method used in this research is quantitative method with
multi variable variable research model that is Structural Equation Model (SEM).
The population used is spectators of Jazz Gunung Bromo music event with age
range between 18-60 years old. Respondents in this study are spectators of Jazz
Gunung Bromo music event 2017 coming from all over Indonesia which
amounted to 186 people. The results showed that the event quality and venue
quality has a significant positive influence on the satisfaction of spectators of Jazz
Gunung Bromo music event. For social cost variable has a significant negative
effect on satisfaction, while social benefit and access quality have no significant
influence on satisfaction. Since event quality has the greatest influence on
satisfaction, the event organizer is advised to be very concerned about this
variable in designing Jazz Gunung Bromo music event in the future.
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