PENGARUH STORE IMAGE, TRUST OF MANUFACTURER, INTERACTION QUALITY, DAN OUTCOME QUALITY TERHADAP BEHAVIORAL LOYALTY MELALUI PERCEIVED VALUE PRODUK FOSSIL DI SURABAYA

Abstract

Business and business opportunities in 2017 that have promising prospects and which will become a trend, certainly never apart from the current economic development that has been running and growing so fast with the level of increasing competition. Fossil is one brand made by American designer Tom Kasordis and established since 1984. Some Fossil products include clothing, watches, sunglasses, and various other products intended to add fashionable elements of the wearer. Brand Fossil has also worked with many other well-known brands to help design modern and innovative watches. This research is aimed to analyze the effect of store image, trust of manufacturer, interactional quality, outcome quality toward perceveid value and Behavioral Loyalty from Fossil customers in Surabaya. The characteristics of respondents are men and women aged 18-60 years old, which is the age of early adulthood (Kotler and Armstrong, 2010), income level, purchase Fossil products at least twice in the past month. Using SPSS 22.00 software for data processing. These empirical findings indicate that of the 9 hypotheses submitted all hypotheses are accepted which have a positive and significant effect.