ANALISIS PENGARUH INTERACTION QUALITY, PHYSICAL ENVIRONMENT QUALITY, EXPERIENTIAL QUALITY, DAN EXPERIENTIAL SATISFACTION TERHADAP EXPERIENTIAL LOYALTY DARI PELANGGAN RESTORAN JAMOO DI SURABAYA
Abstract
At the present, tourism businesses such as restaurant in Indonesia show
significant growth form year to year therefor tourism providers should continue to
grow in order to meet the needs of customers in this advanced era Restaurant Jamoo
Surabaya is one of the restaurant that continues grows to be one f the best in the field
of tourism and lifestyle of middle and upper consumers, providing a variety of service
needs.
This research is aimed at knowing and analyzing Interaction Quality, Physical
Environment Quality, Experiential Quality, Experiential Satisfaction, to Experiential
Loyalty from Jamoo Restaurant customer in Surabaya the sample used in this
research is based on data from 100 responden who have sex male and female
domiciled in Surabaya, with age limit 18-60years for processing anf analyzing data in
this research is by using SPSS as a software to process the data. Analysis result shows
that SPSS with software 22.0 as software to process data.
These empirical findings indicate that the effect of ice on Experiential Loyalty
has the highest regression coefficient with a value of 0.533. Experiential Quality has
an effect on ice with regression coefficient of 0.474. Physical Environment Quality
has an effect on Experiential Quality with regression coefficient of 0.411. Interaction
Quality has an effect on Experiential Quality with regression coefficient of o.383
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