ANALISIS PENGARUH INTERACTION QUALITY, PHYSICAL ENVIRONMENT QUALITY, EXPERIENTIAL QUALITY, DAN EXPERIENTIAL SATISFACTION TERHADAP EXPERIENTIAL LOYALTY DARI PELANGGAN RESTORAN JAMOO DI SURABAYA

Abstract

At the present, tourism businesses such as restaurant in Indonesia show significant growth form year to year therefor tourism providers should continue to grow in order to meet the needs of customers in this advanced era Restaurant Jamoo Surabaya is one of the restaurant that continues grows to be one f the best in the field of tourism and lifestyle of middle and upper consumers, providing a variety of service needs. This research is aimed at knowing and analyzing Interaction Quality, Physical Environment Quality, Experiential Quality, Experiential Satisfaction, to Experiential Loyalty from Jamoo Restaurant customer in Surabaya the sample used in this research is based on data from 100 responden who have sex male and female domiciled in Surabaya, with age limit 18-60years for processing anf analyzing data in this research is by using SPSS as a software to process the data. Analysis result shows that SPSS with software 22.0 as software to process data. These empirical findings indicate that the effect of ice on Experiential Loyalty has the highest regression coefficient with a value of 0.533. Experiential Quality has an effect on ice with regression coefficient of 0.474. Physical Environment Quality has an effect on Experiential Quality with regression coefficient of 0.411. Interaction Quality has an effect on Experiential Quality with regression coefficient of o.383