| dc.description.abstract | The emergence of various online shopping DealJava in Indonesia, especially in the
city of Surabaya is one form of online business development. Enterprises engaged in the
field of online in the form of food vouchers and products is a fairly developed business.
This is because online shopping is the need of people who want to buy through online
through technology. This situation caused the significant increasing of online business also
the more increase online business industry in demand. Then the entrepreneur must be able
to read, analyze, formulate and enliven Repurchase Intention that Customer expect and
need. This research is aimed to analyze the influence of Social Media variable, Trust and
perceived usefulness toward Repurchase Intention on online shopping DealJava.
This study was conducted by multiple linear regression analysis method by taking
samples of 100 respondents who have an average age of 17-60 years. To process and
analyze data in this research that is by using SPSS as software for data management. The
results of the analysis show Statistics Product and Service Solutions (SPSS) with version
22.0 as a software to process data.
The results showed. Social Media, Trust and Usefulness Has a positive and
significant impact on Repurchase Intention. | en_US |
