| dc.description.abstract | The development of modern transportation is very rapid, along with the
human need to move quickly from one place to another with a great distance. It is
in support of innovation and development in terms of transportation so that needs
can be met. Nowadays to travel long distances such as between different regions
of the island or travel between countries can be reached quickly by using an
airplane. In Indonesia the use of air transportation is very important because
Indonesia is an archipelago country that can be mudan when using air transport to
move from another region or island to another. Therefore the development of air
transportation in Indonesia is very rapid, can be seen from the emergence of
various airlines in Indonesia. One of the largest and number one airline service
provider in Indonesia is Garuda Indonesia, it is also because Garuda Indonesia is a
state-owned company. One of the advantages of Garuda Indonesia is to give
experience to feel the culture of Indonesia in every flight that is also called
GarudaExperience.
This study aims to analyze the influence of Company Reputation and
Overall Satisfaction on Repurchase Intention through Consumer Trust
Identification, Consumer Company Identification and Consumer Commitment to
Garuda Indonesia airline customers in Surabaya. Using a quantitative approach
with Structural Equation Model (SEM) and AMOS 24.0 software. Questionnaires
were distributed to 130 respondents as a sample in which respondent
characteristics consisted of male and female in the age range 18-60 years old,
consumers domiciled in Surabaya, have been using Garuda Indonesia flight
service in the last sixmonths.
The result of the research shows that Consumer Trust variables have a significant
positive effect on Consumer Commitment on Garuda Indonesia customers with
regression coefficient of 0608, Consumer Company Identification variable has a
significant positive effect on Consumer Commitment on Garuda Indonesia
customer with regression coefficient of 0.233, Company Reputation variable has
positive significant Consumer Trust on Garuda Indonesia customers with
regression coefficient of 0.238, Company Reputation variables have a significant
positive effect on Consumer Company Identification on Garuda Indonesia
customers with 0.553 regression coefficient, Overall Satisfaction variable has no
significant positive effect on Consumer Commitment on Garuda Indonesia
customer with regression coefficient equal to 0.022, variable of Satisfaction
Satisfaction have a significant positive effect to Consumer Trust in Garuda
Indonesia customer with regression coefficient Of 0.56, Consumer Commitment
Variable has a significant positive effect on Repurchase Intention on Garuda
Indonesia customer with regression coefficient of 0.764 and variable of
Satisfaction Satisfaction have no significant positive effect on Repurchase
Intention on Garuda Indonesia customer with regression coefficient of 0.098. | en_US |
