| dc.description.abstract | The emergence of various types of accommodation (hotels) in Indonesia,
especially in the city of Malang, JawaTimur, is one form of business development
Tourism and Accommodation. Field of business that moves in Tourism is a
promising business. This is because a Hotel is a complementary need in the field of
services for travelers and people who want to visit1. Due to the increasingly
widespread world of tourism, Hospitality Industries are always in demand. In order
for entrepreneurs engaged in the Hospitality Industry to survive in business
competition, The entrepreneur must be able to read, analyze and formulate also
predict the Purchase Decision that the customer would expect and need. This research
aims to analyze the influence of Product, Price, Place, Promotion, Person, Process,
Physical Evil, General and General to Decision of Purchase at Hotel Pohon Inn Batu.
This research aimswas conducted by multiple linear regression analysis
method by taking samples of 100 respondents who have an average age of 17-65
years. To process and analyze data in this research is by using SPSS as software for
data management. The analysis results show Product Statistics and Service Solutions
(SPSS) with version 22.0 as software to process data.
The result showed that the Product Variables, Processes and Physical
Evidence have a positive and significant influence on Purchase Decision. Price
Variable, Place, Promotion, Person, General Exterior and General Interior have a
positive influence on Purchase Decision, but for the six variables have no significant
effect on Purchase Decision | en_US |
