| dc.description.abstract | In today’s era, business competition is starting to become a trending
topic, especially business competition in the food and beverage industry which is
getting tighter. One of the competing restaurants is Pipe & Barrel Dine, Drinks &
Chill Surabaya. Pipe & Barrel is a restaurant located in Surabaya, Indonesia,
founded by the MasterChef Indonesia season two top three finalist, Chef Ken
Kurniawan Sutanto. The restaurant serves various comfort foods such as
sandwich, burgers, pasta, and unique blended beverages.
Located in the center of Surabaya city, it is one of the main eating
destinations in town. The interior concept is an adaptation of the American
Industrial style in the ‘70s, Pipe and Barrel has fascinating interior design. The
objectives of this research is to know the influence of store atmosphere towards
store loyalty through customer satisfaction at Pipe and Barrel Dine, Drinks &
Chill customer in Surabaya.
This study uses a quantitative approach to the analysis technique of
Structural Equation Model (SEM) and the AMOS 22.0 software. The
questionnaires were distributed to 120 repondents as a sample in which
respondent characteristics consisted of male and female age range range 18-60
years old, customers who lived in Surabaya, and had visited and eaten at Pipe &
Barrel Dine, Drinks & Chill restaurant at least 2 times in the last 6 months.
The result of this research shows that lighting has positive not
significant effect towards customer satisfaction, music background has positive
not significant effect towards customer satisfaction, temperature has positive
significant effect towards customer satisfaction, aroma has positive not significant
effect towards customer satisfaction, sitting layout has positive not significant
effect towards customer satisfaction, building design has positive significant
effect towards customer satisfaction, and customer satisfaction has positive
significant effect towards store loyalty | en_US |
