| dc.description.abstract | Retail business is quite developed, Especially in Indonesia. This is with
more and more emerging traditional retail business that began to fix itself into a
modern retail business as well as a new modern retail business. Changes and
changes in conditions. Modern changes. Modern retail management certainly
needs the necessary infrastructure support, especially the need for the availability
of high technology especially in the field of information and communication.
This study aims to determine the significant influence between variable
mall to customer perceived value of visitors Galaxy Mall Surabaya. Then To
know the significant influence between mall environment, and customer perceived
value to customer satisfaction galaxy mal Surabaya. In addition to know the
influence between customer satisfaction variables on customer loyalty Galaxy
Mall Surabaya.
The sample used in this research is the visitors of Galaxy Mall Surabaya
consisting of men and women who do shopping at galaxy mall at least twice in the
last three months, with monthly income level Rp. <3,000,000 to Rp> 9,000,000.
And the age of 18-60 years where age is an early adulthood (kotler and
Armstrong, 2010). Customers domiciled in Surabaya, and have been in the galaxy
in Surabaya at least twice in the last three months. Samples taken using purposive
sampling technique.
The result of the research shows that there is a positive environmental mall
which is in line with the Customer Perceived Value of 0.615. Positive Customer
Satisfaction is in line with Customer Loyalty of 0.633. Mall A positive
environment in the direction of Customer Satisfaction of 0.258. Value of
Customer Satisfaction to Customer Satisfaction of 0.420 | en_US |
