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PENGARUH FOOD QUALITY, SERVICE QUALITY, BRAND IMAGE, RESTAURANT ATMOSPHERE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA KONSUMEN DREAMS CARS RESTO & CAFE SURABAYA

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LAMPIRAN.pdf (1.139Mb)
Date
2017-08-07
Author
Kristina, Vivi
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Abstract
Food and beverage industry is increasingly being driven by lifestyle changes and community diet as well as stress levels of Indonesian society, especially in big cities. With the potential of this large market, will make culinary business increasing from time to time. "Dreams Car Resto & Cafe" is one restaurant that not only sells the taste of food but also develops a unique concept that all parts of this restaurant is part of the antique car. But with this opportunity, will certainly cause a competitor. This is certainly a big warning for "Dreams Car Resto & Cafe" in order to continue to survive in the increasingly fierce market competition. This research is aimed to analyze the influence of Food Quality, Service Quality, Brand Image, Restaurant Atmosphere to Customer Loyalty through Customer Satisfaction. Using a quantitative approach with Structural Equation Model (SEM) and AMOS 22.0 software. Questionnaires were distributed to 135 respondents as a sample in which the respondent's characteristics consisted of male and female in the age range 18-65 years, consumers domiciled in Surabaya, buying and consuming Dream Cars restaurant and café (dine in) at least twice in the last 6 months. The result showed that Food Quality was positive not significant to Customer Loyalty, Food Quality was significant to Customer Satisfaction, Service Quality was significant to Customer Satisfaction, Service Quality positive was not significant to Customer Loyalty, Customer Satisfaction Positive Significant to Customer Loyalty, Brand Image Positive Significant To Customer Satisfaction, Brand Image Positive Significant to Customer Loyalty, Restaurant Atmosphere Significant Positive to Customer Loyalty, Restaurant Atmosphere Significant Positive to Customer Satisfaction
URI
http://hdl.handle.net/123456789/1145
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