| dc.description.abstract | Food and beverage industry is increasingly being driven by lifestyle changes
and community diet as well as stress levels of Indonesian society, especially in big
cities. With the potential of this large market, will make culinary business increasing
from time to time.
"Dreams Car Resto & Cafe" is one restaurant that not only sells the taste of
food but also develops a unique concept that all parts of this restaurant is part of the
antique car. But with this opportunity, will certainly cause a competitor. This is
certainly a big warning for "Dreams Car Resto & Cafe" in order to continue to
survive in the increasingly fierce market competition.
This research is aimed to analyze the influence of Food Quality, Service
Quality, Brand Image, Restaurant Atmosphere to Customer Loyalty through
Customer Satisfaction. Using a quantitative approach with Structural Equation Model
(SEM) and AMOS 22.0 software. Questionnaires were distributed to 135 respondents
as a sample in which the respondent's characteristics consisted of male and female in
the age range 18-65 years, consumers domiciled in Surabaya, buying and consuming
Dream Cars restaurant and café (dine in) at least twice in the last 6 months.
The result showed that Food Quality was positive not significant to Customer
Loyalty, Food Quality was significant to Customer Satisfaction, Service Quality was
significant to Customer Satisfaction, Service Quality positive was not significant to
Customer Loyalty, Customer Satisfaction Positive Significant to Customer Loyalty,
Brand Image Positive Significant To Customer Satisfaction, Brand Image Positive
Significant to Customer Loyalty, Restaurant Atmosphere Significant Positive to
Customer Loyalty, Restaurant Atmosphere Significant Positive to Customer
Satisfaction | en_US |
