| dc.description.abstract | Food and beverage industry is currently growing rapidly with the development of the
times, this is of course the impact of increasingly competitive competition in the food and drink
market. So nowadays there is a restaurant set up in the city center. D'cafesera is one of the food
and beverage industries in Surabaya, of course, not one of the food and beverage industries that
stood in Surabaya. Where there are still many competitors-also who continue to compete offer
products to the public in Indonesia. This is of course a great spirit for D'cafesera Surabaya in
order to continue to survive in the increasingly fierce market competition.
This research is aimed to analyze the influence of Customer Authenticity Perception on
Brand Loyalty through Brand Awareness, Brand Image and Perceived Quality on D'cafesera
products in Surabaya. Using a quantitative approach with analytical techniques. (SEM) and
AMOS 22.0 software. Questionnaires were distributed to 105 respondents as samples in which
the respondent characteristics of males and females at 18-65 years old, consumers domiciled in
Surabaya, had already purchased and consumed D'cafesera products in the last six months, and
features owned by D ' cafesera.
The result of the research shows the difference of consumer perception toward brand
perception, Customer Perception Perception variable significantly to Brand Image, Perception
Variable of Customer Substance Significant to Perceived Quality, Brand Awareness Variable
Increase to Brand Loyalty, Brand Image variable No significant attitude to Brand Loyalty and
Variable Perceived Quality with significant to Brand Loyalty | en_US |
