MONETARY COST, NATURAL ENVIRONMENT, AND RELIGIOUS ATMOSPHERE TOWARD SATISFACTION THROUGH PERCEIVED VALUE OF THE DESTINATION AND EMOTION OF AWE OF MOUNT BROMO TOWARD TOURIST FROM SURABAYA
Abstract
This study is aimed to understand how monetary cost, natural environment, and religious
atmosphere toward satisfaction through perceived value of the destination and emotion of awe of
Mount Bromo toward tourist from Surabaya.
The sample used in this study is Mount Bromo visitor who live in Surabaya and within
the past year had visited Mount Bromo with the total sample of 108 respondents. Data processing
and analyzing of this research will be done by implementing Structural Equation modeling
(SEM) with AMOS 22.0 as data processing software. Analysis result shows that Monetary Cost,
Natural Environment, Religious Atmosphere, Perceived Value of Destination, and Emotion of
awe have positively significant effect toward Satisfaction.
The empirical findings indicate Monetary Cost variable has positively significant effect
toward Perceived Value of Destination with coefficient regression of 0.551, Natural
Environment variable has positively significant effect toward Perceived Value of Destination
with coefficient regression of 0.385, Religious Atmosphere variable has positively significant
effect toward Perceived Value of Destination with coefficient regression of 0.356, Religious
Atmosphere variable has positively significant effect toward Emotion of Awe with coefficient
regression of 0.337, Natural Environment variable has positively significant effect toward
Emotion of Awe with coefficient regression of 0.293, Perceived Value of Destination variable
has positively significant effect toward Satisfaction with coefficient regression of 0.426, Emotion
of Awe has positively significant effect toward Emotion of Awe with coefficient regression of
0.276, Perceived Value of Destination variable has positively significant effect toward Emotion
of Awe with coefficient regression of 0.451