Browsing Vol. 7 No. 2 Desember 2018 by Subject "Mergers and Acquisitions"
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Pengaruh Merger dan Akuisisi terhadap Brand Value
(LPPM Universitas Pelita Harapan Surabaya, 2018-12-01)The purpose of this research is to find out and analyze the influence of marketing expense and brand portfolio diversity of the takeover companies on the takeover brand value of the company. The two variables were chosen ...