Pengaruh Penghapusan PPnBM atas Alat Rumah Tangga terhadap Keputusan Pembelian Melalui Harga sebagai Variabel Intervening

Abstract

The purpose of this research is (1) To analyze the influence of elimination of PPnBM on price, (2) to analyze the influence of price to purchase decision, (3) to analyze the influence of elimination of PPnBM on household appliance to purchase decision through price as intervening variable. This type of research is a quantitative research where data obtained from the questionnaire’s answers. Data collection techniques used in this study is literature study and questionnaire distribution. Population in this research is all consumer appliance of household. The sample in this research is household appliance consumer who made a purchase starting from 2016 until May 2018 in Surabaya. The results obtained in this study is the elimination of PPnBM does not affect the price, the price affect the purchase decision and there is an effect between the elimination of PPnBM and purchase decisions through price as intervening variable