| dc.contributor.author | Siajaya, Livia Devina | |
| dc.contributor.author | Upa, Vierly Ananta | |
| dc.contributor.author | Magdalena, Renna | |
| dc.date.accessioned | 2019-01-16T04:51:47Z | |
| dc.date.available | 2019-01-16T04:51:47Z | |
| dc.date.issued | 2018-12-01 | |
| dc.identifier.issn | 2302-5581 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/1248 | |
| dc.description.abstract | The purpose of this research is (1) To analyze the influence of elimination of PPnBM on price,
(2) to analyze the influence of price to purchase decision, (3) to analyze the influence of elimination of
PPnBM on household appliance to purchase decision through price as intervening variable. This type of
research is a quantitative research where data obtained from the questionnaire’s answers. Data collection
techniques used in this study is literature study and questionnaire distribution. Population in this research
is all consumer appliance of household. The sample in this research is household appliance consumer who
made a purchase starting from 2016 until May 2018 in Surabaya. The results obtained in this study is the
elimination of PPnBM does not affect the price, the price affect the purchase decision and there is an effect
between the elimination of PPnBM and purchase decisions through price as intervening variable | en_US |
| dc.language.iso | ina | en_US |
| dc.publisher | LPPM Universitas Pelita Harapan Surabaya | en_US |
| dc.relation.ispartofseries | Vol. 7 No. 2, Desember 2018; | |
| dc.subject | Tax | en_US |
| dc.subject | PPnBM | en_US |
| dc.subject | Purchase Decision | en_US |
| dc.subject | Price | en_US |
| dc.title | Pengaruh Penghapusan PPnBM atas Alat Rumah Tangga terhadap Keputusan Pembelian Melalui Harga sebagai Variabel Intervening | en_US |
| dc.type | Journal | en_US |
