| dc.description.abstract | Indonesia has a huge demand for quality and qualified human power as the
nation is now more internationally exposed and the effect of globalisation.
However, what we find today is that the human labour is not qualified to be working
under the international companies with tighter and higher qualification standards.
Therefore, higher education for the citizens of Indonesia is very much needed in the
future.
As the economy grows in a country, the market in education turning more
competitive as the government will decrease its budget for education institutions
and let them find funding on their own. This is caused as the demand on higher
education programs outnumbered the programs that are available. There is a need
in growing, developing and in the end, creating high-quality manpower which has
the correlation with Surabaya being the city that controls the economy of the nation.
Universitas Pelita Harapan Surabaya will need to continue to enrol students in order
to be competitive and to be able to provide Indonesia qualified and high-quality
humans that is ready for the career and even setting up new businesses.
The purpose of this research is to reveal which are the most important
indicators from Perceived Quality of Design Elements (Unity, Complexity,
Intensity and Novelty) and implement them into the end product that will be created
by the author, in accordance to the demands and the significance of the indicators
which has been derived from the high school students and also their parents who
are domiciled in Surabaya.
This study uses a descriptive approach to the analysis technique of
Structural Equation Model (SEM) and the AMOS 22.0 software. The questionnaire
distributed to 220 respondents in the sample in which the characteristics of
respondents that consists of men and women in the age range 14-60 years, who
have received a higher education institution marketing tool and had heard about
UPH Surabaya. The sampling method used in this research that is non - probability
sampling.
From this study, we also find out which indicators is the most important
from the rest of the indicators in the model, regardless their variable grouping and
thus we came in conclusion as follows: students have voted PQND 1, PQND 5,
PQND 3, PQUD 2, PQUD 7, PQUD 5, PQND 2, PQUD 6, PQCD 1, PQUD 3,
PQID 3, and PQCD 3 to be the most important indicators (written in order from the
most important).. Novelty Design has made 5 (five) indicators to the list and
followed with Complexity Design with two indicators. On the other extent, in this
study we also have collected the questionnaires from the parents in which they have
different opinion from the students which we can see as follows: parents have voted
PQUD 7, PQND 2, PQND 4, PQID 6, PQND5, PQID 5, PQCD 3, PQND 1, PQND
3, PQCD 1, PQCD 5, and PQUD 1. Interestingly, both parents have voted 5 each
for Novelty Design in which is made up slightly above 40% of the list | en_US |
