| dc.description.abstract | One of the rising smartphone manufacturers in the Indonesian cellular
market is OPPO. Although including a new competitor in the mobile market, but
OPPO market share is already high. In fact, its sales volume is claimed to be bigger
compared to LG, Sony, and some other major mobile manufacturer brands.
Manufacturers of mobile phones originating and produced in China introduced
several innovations such as Fast Charging technology. Increasingly sophisticated
technology in these mobile brands. Keunggula owned by OPPO is the whole
smartphone output OPPO has a powerful battery and durable. Has a battery capacity
of 2500 mAH. In addition, OPPO Smartphones tend to last longer and are equipped
with VOOC Fast Charging technology. By charging for only 30 minutes, the Oppo
smartphone already has 75 percent of the battery capacity.
The purpose of this research is to discuss more deeply and detail about the
influence and its relation in each of the factors that exist in creating Continuance
Intention on OPPO user in Surabaya. The variables used in this study consist of
Consumer Innovativeness, Continuance Intention, Hedonic Value, and Utilitarian
Value. The sample of this research is the OPPO users in Surabaya with the number
of respondents is 100 people. The results of data collection will be processed by
using
SEM AMOS.
The results showed the greatest regression coefficient indicated by the
influence of rewards to customer engagement that is equal to 0.368. Next is the
influence of system quality to customer engagement that is equal to 0.343. Then the
influence of customer engagement to brand loyalty is 0.319.next is the influence of
information quality to customer engagement with the value of regression coefficient
of 0.252 and the last is the influence of virtual interactivity to brand loyalty with
regression coefficient value of 0.244. Managerial implications that can be done
Traveloka site is the addition of Bus ticket service and the addition of online taxi
feature | en_US |
