| dc.description.abstract | Technology is a driving factor in the process of globalization. Technology
start accelerated from 25 years ago. Start from 23 years ago the first Internet
commercialized, 22 years ago was created first mobile phone with Internet
connectivity. Before, when people want to access internet they use computer but
now the computer era already change (although people still used it also), change
into Smartphone era. Samsung is one the smartphone brand that common use by
people. Samsung has several type of Smartphone that lead Samsung to success. One
of success product produce by Samsung are the Samsung Galaxy S. The latest
smartphone by Samsung launched in 2017, the Samsung Galaxy S8 and S8+ are the
latest in the range.
The purpose of this study was to determine the effect of Corporate Image,
Product Quality, Service Quality, Perceived Risk, Price Consciousness toward
Repurchase Intention. The expected benefits of this research is to increase the
repertoire of knowledge in the field of management, especially how large the
influence of Corporate Image, Product Quality, Service Quality, Perceived Risk,
Price Consciousness so as to increase Repurchase Intention that will eventually
form the success of the Samsung in the long run.
This study is causal. The method used is quantitative methods of processing
the data using AMOS. Data was collected by distributing questionnaires to 140
respondents with the characteristics aged 18-65 years, Samsung Galaxy S8 user and
have knowledge about Samsung’s smartphone, live in Surabaya.
The result showed that Corporate Image and Product Quality showed
positive results with the C.R. value of 1.383 and regression coefficient value of
0,247; between Corporate Image and Repurchase Intention showed positive results
with the C.R. value of 1.951 and regression coefficient value of 0,303; between
Service Quality and Product Quality showed significant positive results with the
C.R. value of 2.184 and regression coefficient value of 0,340; between Service
Quality and Repurchase Intention showed significant positive results with the C.R.
value of 3.392 and regression coefficient value of 0,468; Product Quality and
Perceived Risk showed significant positive results with the C.R. value of 2.129 and
regression coefficient value of 0,227; Product Quality and Repurchase Intention
showed significant positive results with the C.R. value of 2.241 and regression
coefficient value of 0,262; Perceived Risk and Price Consciousness showed
significant positive results with the C.R. value of 3.953 and regression coefficient
value of 0.393; Perceived Risk and Repurchase Intention showed negative results
with the C.R. value of -0.578 and regression coefficient value of -0.048; Price
Consciousness and Repurchase Intention showed negative results with the C.R.
value of -1.241 and regression coefficient value of -0.108 | en_US |
