| dc.description.abstract | At present, air transportation has become the basic necessity of every
person who wants to travel far or near, whether for business trip or leisure, thus
causing tight competition between the airlines with each other in order to provide
the best service to its customers and make the high mobility of air transportation.
PT. Garuda Indonesia is a well-known airline of history and reputation among
airlines, PT. Garuda Indonesia is an Indoneisa airline that has the concept of being
a full service airline airline company. To be able to maintain its quality, PT.
Garuda Indonesia needs to conduct an evaluation of its customers in order to
improve deficiencies and upgrading the quality that has been maintained in order
to keep customer satisfaction.
This study is aimed at analyzing the influence of Service Quality, Consumer
Inovativeness and Service Switching Cost on Service Loyalty through Service
Satisfaction on Garuda Indonesia Airlines users in Surabaya. The sample used in
this research is in men and women who use Garuda Indonesia service last year,
age 18 - 60 years and using 210 respondents. For processing and analyzing data in
this research is by using AMOS 22.0 as a software to process data | en_US |
