PENGARUH PERCEIVED QUALITY DENGAN SERVICE CONVENIENCE TERHADAP FUTURE INTENTIONS MELALUI PERCEIVED VALUE DAN SATISFACTION PADA PELANGGAN MCDONALD DI SURABAYA

Abstract

The Government of Indonesia targets economic growth in 2017 to reach 5.1 percent, the same as the achievement in 2016. Related to this, the head of PT Bank Central Asia Tbk economics, David Sumual said, if Indonesia's economic growth will be pushed faster, then the number obtained the maximum is 5.3 percent. According to David, if Indonesia's economic growth wants to be more pursued to reach 6 percent, then this is not very easy and takes a lot of time. Because of its importance in the fitness center, a number of authors have explored and analyzed loyalty. However, two characteristics that have not been checked are the convenience of service at the chain of fitness centers and inexpensive fitness centers (newly emerging business models) .. This research is a causal research. The research method used is quantitative method with data processing using AMOS. The population to be used in this study were consumers from McDonald's in Surabaya, consisting of men and women aged 18-60 years old, which was an early adulthood (Kotler and Armstrong, 2010), purchasing food at Mcdonald Surabaya within the last six months. It is assumed that the consumer has a good knowledge of the services and systems provided by Mcdonald so as to bring up the Future Intention. In addition, in that age can be assumed to think well in filling the questionnaire, so the data obtained is valid.2.58, then normality is not met (Ferdinand, 2002). Normality testing is done to find out whether the data distribution meets the assumption of normality. If the data otherwise has met the requirements of normality then the data can be further processed using SEM modeling.2,58 at 1% significance level. This means that if in the assessment table for normality, the value of C.R. are outside the range of The maximum likelihood estimation technique requires the assumption of normality. The requirement of normality assumption is to use the critical ratio (C.R.) value of Table 4.19 shows that the values in column C.R. for each data is in the range of - 2.58 to +2.58