| dc.description.abstract | The Government of Indonesia targets economic growth in 2017 to reach
5.1 percent, the same as the achievement in 2016. Related to this, the head of PT
Bank Central Asia Tbk economics, David Sumual said, if Indonesia's economic
growth will be pushed faster, then the number obtained the maximum is 5.3
percent. According to David, if Indonesia's economic growth wants to be more
pursued to reach 6 percent, then this is not very easy and takes a lot of time.
Because of its importance in the fitness center, a number of authors have explored
and analyzed loyalty. However, two characteristics that have not been checked are
the convenience of service at the chain of fitness centers and inexpensive fitness
centers (newly emerging business models) ..
This research is a causal research. The research method used is
quantitative method with data processing using AMOS. The population to be used
in this study were consumers from McDonald's in Surabaya, consisting of men
and women aged 18-60 years old, which was an early adulthood (Kotler and
Armstrong, 2010), purchasing food at Mcdonald Surabaya within the last six
months. It is assumed that the consumer has a good knowledge of the services and
systems provided by Mcdonald so as to bring up the Future Intention. In addition,
in that age can be assumed to think well in filling the questionnaire, so the data
obtained is valid.2.58, then normality is not met (Ferdinand, 2002).
Normality testing is done to find out whether the data distribution meets
the assumption of normality. If the data otherwise has met the requirements of
normality then the data can be further processed using SEM modeling.2,58 at
1% significance level. This means that if in the assessment table for normality, the
value of C.R. are outside the range of The maximum likelihood estimation
technique requires the assumption of normality. The requirement of normality
assumption is to use the critical ratio (C.R.) value of
Table 4.19 shows that the values in column C.R. for each data is in the range of -
2.58 to +2.58 | en_US |
