Pengaruh Food Quality, Service Quality, Atmosphere Quality terhadap Repurchase Intention melalui Customer Satisfaction pada pelanggan One Eighteenth Coffee di Surabaya

Abstract

At this time business growth in East Java, especially in Surabaya, is experiencing very rapid development. Based on BPS data, East Java, the food and beverage industry is the largest industry in Surabaya and has the highest cost. What's wrong is that the current culture has changed towards existence through social media. This study aims to analyze the effect of food quality, service quality, atmosphere quality on the desire for repurchase in the eighteenth coffee which is mediated by the variable Customer Satisfaction. This data is produced in 2017. Data collection by distributing questionnaires. The number of respondents in this study were 100 respondents used as samples in this study by using non-probability sampling with the snowball sampling method. This study uses a quantitative approach with multiple regression analysis techniques and SPSS 16. The results of this study indicate that Food Quality has a significant positive effect on Customer Satisfaction with a regression coefficient of 0.339, Service Quality is not significant to Customer Satisfaction with a regression coefficient of 0.091, Atmospheric Quality significant positive effect on Customer Satisfaction with a regression coefficient of 0.238, Food Quality has a significant positive effect on Repurchase Intetion with a regression coefficient of 0.506, Service Quality is not significant to Repurchase Intetion with a regression coefficient of 0.040, Atmosphere Quality is insignificant to Repurchase Intetion with a regression coefficient of 0.021, Customer Quality has a significant positive effect on Repurchase Intetion with a regression coefficient of 0.193.