ANALISIS SERVICE QUALITY, FOOD QUALITY, ATMOSPHERICS QUALITY, OVERALL BOREDOM WITH DINING EXPERIENCES, BOREDOM WITH RESTAURANT ATTRIBUTES TERHADAP INTENTION TO CHOOSE A NEW ALTERNATIVE MELALUI CUSTOMER SATISFACTION PADA KONSUMEN CARLS’JR DI SURABAYA

Abstract

The national food and beverage industry continues to show a positive performance by growing to 9.82 percent or Rp192.69 trillion in the third quarter of 2016. The growth of this industry tendency from the society, especially middle to upper class who prioritize the consumption of hygienic food and beverage products and natural. The food and beverage industry also plays an important role in the development of the industrial sector. Its contribution to the Gross Domestic Product (GDP) of non-oil and gas industry is the largest compared to other subsectors which reached 33.6 percent in the third quarter of 2016. With growth of 9.82 percent, supporting the growth of non-oil and gas industry with growth reaching 4.71 percent This research is aimed at analyzing the influence of Percived Quality (Quality, Food Quality, Atmospherics Quality), Overal Boredom With Dining Experience, Boredom With Restaurant Atributes, and Customer Satisfaction, to the Intention to Choose a New Alternative for Carl's Jr. rsdoran in Surabaya. Using a quantitative approach with Structural Equation Model (SEM) and AMOS 22.0 software. The questionnaire was distributed to 115 respondents as a sample in which the respondent's characteristics consisted of men and women in the age range 18-60 years old, consumers domiciled in Surabaya, had visited Carls'Jr restaurant in the last three months. The result of the research shows that Service Quality variable has a significant positive effect to Customer Satisfaction on Carls'Jr consumer with regression coefficient of 1,697, Food Quality has significant positive effect to Customer Satisfaction on Carls'Jr consumer with regression coefficient 4,328, Atmospherics Quality has significant positive effect to Customer Satisfaction on Carls'Jr consumer with regression coefficient of .936, Overall Boredom With Dining Experiences have a significant positive effect on Customer Satisfaction on Carls'Jr consumer with regression coefficient of .947, Boredom with Restaurant Attributes have significant positive effect to Customer Satisfaction on Carls consumer 'Jr with regression coefficient equal to -1.879, and Customer Satisfaction have a significant positive effect on Intention to Choose a New Alterntive on Carls'Jr consumer with regression coefficient 4,102