| dc.description.abstract | The national food and beverage industry continues to show a positive
performance by growing to 9.82 percent or Rp192.69 trillion in the third quarter
of 2016. The growth of this industry tendency from the society, especially middle
to upper class who prioritize the consumption of hygienic food and beverage
products and natural. The food and beverage industry also plays an important role
in the development of the industrial sector. Its contribution to the Gross Domestic
Product (GDP) of non-oil and gas industry is the largest compared to other
subsectors which reached 33.6 percent in the third quarter of 2016. With growth
of 9.82 percent, supporting the growth of non-oil and gas industry with growth
reaching 4.71 percent
This research is aimed at analyzing the influence of Percived Quality
(Quality, Food Quality, Atmospherics Quality), Overal Boredom With Dining
Experience, Boredom With Restaurant Atributes, and Customer Satisfaction, to
the Intention to Choose a New Alternative for Carl's Jr. rsdoran in Surabaya.
Using a quantitative approach with Structural Equation Model (SEM) and AMOS
22.0 software. The questionnaire was distributed to 115 respondents as a sample
in which the respondent's characteristics consisted of men and women in the age
range 18-60 years old, consumers domiciled in Surabaya, had visited Carls'Jr
restaurant in the last three months.
The result of the research shows that Service Quality variable has a
significant positive effect to Customer Satisfaction on Carls'Jr consumer with
regression coefficient of 1,697, Food Quality has significant positive effect to
Customer Satisfaction on Carls'Jr consumer with regression coefficient 4,328,
Atmospherics Quality has significant positive effect to Customer Satisfaction on
Carls'Jr consumer with regression coefficient of .936, Overall Boredom With
Dining Experiences have a significant positive effect on Customer Satisfaction on
Carls'Jr consumer with regression coefficient of .947, Boredom with Restaurant
Attributes have significant positive effect to Customer Satisfaction on Carls
consumer 'Jr with regression coefficient equal to -1.879, and Customer
Satisfaction have a significant positive effect on Intention to Choose a New
Alterntive on Carls'Jr consumer with regression coefficient 4,102 | en_US |
