PENGARUH CORPORATE IMAGE,CORPORATE LEADERSHIP, IMMEDIATE MANAGER,COOPERATION, CONDITIONS OF WORK TERHADAP EMPLOYEE SATISFACTION DAN LOYALTY KARYAWAN PT NUTRIFOOD SURABAYA

Abstract

The fundamental changes in the business environment have resulted in dramatic changes to the essential traits of human resource systems and demonstrating the increasing importance of HR for business. Another impact is the increasing uncertainty associated with human rights issues (people issue). The rapid development of technology, demographic shifts, economic fluctuations, and dynamic conditions cause the business environment to become full of uncertainties, increasingly complex, and rapidly changing. Faced with these conditions, every organization is required to quickly change and adapt to a more competitive environmental change through organizational transformation. Various government and private agencies are willing or unwilling to be prosecuted in order to improve their performance. PT Nutrifood Indonesia (NFI) Surabaya is a national private company engaged in the food and beverage industry, especially food and beverages that provide benefits for freshness, health, and international quality appearance. production . In order to survive in competition, every service company needs to improve Corporate Image, Corporate Leadership, Immadiate Manager, Cooporation, Conditions of Work, Satisfaction and Loyalty. The sample method used in this research is probability sampling, where the employees working in PT Nutrifood Indonesia (NFI) Surabaya are led by one main leader and the same supervisor. Respondents from this study amounted to 30 employees. For processing and analyzing data in this research that is by using SPSS as software to process data. The result of analysis shows that Statistical Product and Service Solutions (SPSS) with software 22.0 as software to process questionnaire data. The results showed that Corporate Image to Satisfaction with a value of -0.106 has a negative and insignificant effect on Satisfaction. The value of coefficient between Corporate Leadership variable to Satisfaction of 0.598 influential and significant to Satisfaction variable. Coefficient value between Immadiate Manager variable to Satisfaction of - 0.121 have negative and not significant to Satisfaction variable. The value of regression coefficient between Cooporation to Satisfaction variable is -0.278 has negative and not significant to Satisfaction variable. The value of regression coefficient between the condition of work variable to Satisfaction of 0.547 influential and significant to Satisfaction variable. The value of regression coefficient between Satisfaction variable to Loyalty of 0.482 influential and significant to Satisfaction variable