| dc.description.abstract | The fundamental changes in the business environment have resulted in
dramatic changes to the essential traits of human resource systems and demonstrating
the increasing importance of HR for business. Another impact is the increasing
uncertainty associated with human rights issues (people issue). The rapid
development of technology, demographic shifts, economic fluctuations, and dynamic
conditions cause the business environment to become full of uncertainties,
increasingly complex, and rapidly changing. Faced with these conditions, every
organization is required to quickly change and adapt to a more competitive
environmental change through organizational transformation. Various government
and private agencies are willing or unwilling to be prosecuted in order to improve
their performance. PT Nutrifood Indonesia (NFI) Surabaya is a national private
company engaged in the food and beverage industry, especially food and beverages
that provide benefits for freshness, health, and international quality appearance.
production . In order to survive in competition, every service company needs to
improve Corporate Image, Corporate Leadership, Immadiate Manager, Cooporation,
Conditions of Work, Satisfaction and Loyalty. The sample method used in this
research is probability sampling, where the employees working in PT Nutrifood
Indonesia (NFI) Surabaya are led by one main leader and the same supervisor.
Respondents from this study amounted to 30 employees. For processing and
analyzing data in this research that is by using SPSS as software to process data. The
result of analysis shows that Statistical Product and Service Solutions (SPSS) with
software 22.0 as software to process questionnaire data. The results showed that
Corporate Image to Satisfaction with a value of -0.106 has a negative and
insignificant effect on Satisfaction. The value of coefficient between Corporate
Leadership variable to Satisfaction of 0.598 influential and significant to Satisfaction
variable. Coefficient value between Immadiate Manager variable to Satisfaction of -
0.121 have negative and not significant to Satisfaction variable. The value of
regression coefficient between Cooporation to Satisfaction variable is -0.278 has
negative and not significant to Satisfaction variable. The value of regression
coefficient between the condition of work variable to Satisfaction of 0.547 influential
and significant to Satisfaction variable. The value of regression coefficient between
Satisfaction variable to Loyalty of 0.482 influential and significant to Satisfaction
variable | en_US |
