| dc.description.abstract | At this time, business growth that is growing rapidly in Indonesia is a
business engaged in retail, one of which is the Mall. Even in the city of Surabaya,
many people make the Mall a place to shop, have fun, vacation and get together
with family, friends and friends.
This study was shown to analyze the influence of Mall Environment
variables on Customer Loyalty through Mall Value and Customer Satisfaction at
Tunjungan Plaza in Surabaya. The sample used in this research is in men and
women who live in Surabaya area. After the literature review and hypothesis
preparation, the data were collected through questionnaire method to 110
respondents with the age requirement of 18-60 years. For processing and
analyzing data in this research that is by using SPSS 22.0 as software to process
data. The data obtained is using Non Probability Sampling technique with
Judgmental method. Non Probability Sampling, then analyzed the data obtained
with the data quantitatively. Quantitative analysis includes: validity test, reliability
test, classic assumption test, and linear regression analysis.
The results showed that Mall Environment has greater influence than other
variables. Where Mall Environment positively influence Mall Value with
regression coefficient of 0.415. Mall Environment positively affects Customer
Satisfaction with regression coefficient of 0,585. Mall Value positively affects
Customer Loyalty with regression coefficient of 0.205. Customer Satisfaction
positively affects Customer Loyalty with regression coefficient of 0.389. It was
also found that Mall Environment did not significantly affect Customer Loyalty
and Mall Value in an insignificant way to influence Customer Satisfaction with
regression coefficients of 0.081 | en_US |
