THE EFFECT OF FUNCTIONAL VALUE, SOCIAL VALUE, EMOTIONAL VALUE, MONETARY VALUE, AND CUSTOMER SATISFACTION TOWARDS CONSUMER REPURCHASE INTENTION OF XIAOMI REDMI NOTE 4 IN SURABAYA

Abstract

Globalization continues to grow over time. It affect to most aspect of life such as technology and information. Tools used to support the development of technology and information is the computer. However, the computer immediately replaced with a laptop and then tablet, then smartphone appears as a combination of simple communication tools in terms of size, functional as a communication tool and sophisticated as computers also have affordable price, one of it is Xiaomi. Therefore, the researcher has conducted the study of the effect of functional value, social value, monetary value, and customer satisfaction towards consumer repurchase intention of Xiaomi Redmi Note 4 in Surabaya. The data used in this test were collected from 130 respondents. Six-point Likert to obtain respondent’s level agreement. The eligibility of 130 respondents, they must have enough knowledge and used Xiaomi Redmi Note 4 at least one year. This research used descriptive analysis, simple and multiple linear regression analysis with SPSS to test the relationship between variables. The study revealed significant result of Functional Value, Emotional Value, Monetary Value towards Customer Satisfaction, Customer Satisfaction significantly effect Consumer Repurchase Intention, while Social Value insignificantly effect Customer Satisfaction. Keywords : Xiaomi, Functional Value, Social Value, Emotional Value, Monetary, Customer Satisfaction, Consumer Repurchase Intention