| dc.description.abstract | Globalization continues to grow over time. It affect to most aspect of life such as technology and
information. Tools used to support the development of technology and information is the
computer. However, the computer immediately replaced with a laptop and then tablet, then
smartphone appears as a combination of simple communication tools in terms of size, functional
as a communication tool and sophisticated as computers also have affordable price, one of it is
Xiaomi. Therefore, the researcher has conducted the study of the effect of functional value, social
value, monetary value, and customer satisfaction towards consumer repurchase intention of
Xiaomi Redmi Note 4 in Surabaya.
The data used in this test were collected from 130 respondents. Six-point Likert to obtain
respondent’s level agreement. The eligibility of 130 respondents, they must have enough
knowledge and used Xiaomi Redmi Note 4 at least one year. This research used descriptive
analysis, simple and multiple linear regression analysis with SPSS to test the relationship between
variables. The study revealed significant result of Functional Value, Emotional Value, Monetary
Value towards Customer Satisfaction, Customer Satisfaction significantly effect Consumer
Repurchase Intention, while Social Value insignificantly effect Customer Satisfaction.
Keywords : Xiaomi, Functional Value, Social Value, Emotional Value, Monetary, Customer
Satisfaction, Consumer Repurchase Intention | en_US |
