| dc.description.abstract | In recent years, the development of the modern era led to the emergence of wide range
of businesses whose goal is to meet the needs of its customers. Business competition is
causing companies vying to provide a wide variety of products and the best service that
can satisfy its customers. Surabaya is one of the vibrant metropolis and was known as
the second largest city in Indonesia after Jakarta. As a busy city, the development of
trade and industry moving rapidly, includes cafe. Café business is a business that
promotes quality of the products and quality of the services provided by the company to
their customers (http://www.ifbec). One of the biggest coffee shop in Surabaya is
Starbucks. This study aims to examine the factors that significantly affect
customer-company identification (CCID) of Starbucks consumer in Surabaya. The
variables that will be tested are service quality, food quality, and perceived value that
will affect customer satisfaction. This study uses a quantitative approach using multiple
regression through the program SPSS 16. The samples were 200 respondents in
Surabaya with non probability sampling technique. The sampling method was
purposive sampling | en_US |
